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Campaign For Good

Branding Illustration Print Design Web Design

The assignment of this project was to establish a campaign for good, (movement or cause) that
will benefit society and the well-being of others. The goal was to convince the audience or viewer
that they need to adhere to your campaign and change their way of thinking.

I chose to focus on cycle safety due to the lack of knowledge and concern drivers have towards
cyclists riding in the road. To get my point across and draw in interest to the cause, the graphics
were bold and a little edgy with depicted scenes of death and injury.

Click here to view the process book.

Course: Typography III     Software: Indesign, Illustrator     Year: Fall, 2018     Recognition: Gold Addy