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GTC Annual Report

Print Design

The assignment of this project was to design and replicate a company’s annual report
and develop a new concept that flows throughout the report. Concept must be different
from the company’s current design style, but should still fit within the look and feel of
their brand/identity.

With this challenge, I chose the Great Trail Council, BSA. Keeping with the current scouting
look, I incorporated old handbook illustrations to bring a nostalgic feeling to the older viewers.
While most projects remain as student work, this annual report moved on to be professionally
printed by the GTC and was used to document their 2018 records.

Click here to view the process book.

Course: Typography IV    Software: Indesign, Photoshop    Year: Spring, 2019    Recognition: Silver Addy