MLS All-Star Week

MLS x Jeni’s Splendid Ice Cream
Agency work with Civitas

For long-time client Major League Soccer, Civitas welcomed the MLS All-Star Week to Columbus through a globally-known ice cream giant with Columbus roots, Jeni’s Splendid Ice Cream. Working closely with both Major League Soccer and Jeni’s Creative Team, Civitas brokered a partnership and brought to life “Cookies and Cleats” – a limited-edition flavor offered via a fully customized ice cream truck and MLS-branded Jeni’s storefronts throughout the city.