The assignment of this project was to find a company within your community in need of
a serious rebrand. We were to research the company, it’s history, and in the end create a full
rebrand campaign. Earth Day Coalition (EDC) was a year-round environmental education
and leadership organization serving northeast Ohio.
Learning how to properly rebrand a client, this project entails an entire brand guidelines
designed to fit the client’s new look and message. The new EDC guidelines contains the
main mark, its’s proper dimensions, and several secondary marks that accompany the brand.
Along with the brand guidelines, stationary, office signs, advertisements, and merchandise
was designed to fit the newly updated look.
Click here to view the brand guidelines.
Course: Corporate ID Software: Indesign, Illustrator, Photoshop Year: Fall, 2019 Recognition: Gold Addy